Sustainability Intelligence

Spawned from a NYU graduate thesis, Nurtur.earth is a Los Angeles based impact startup building consumer and enterprise carbon impact quantification, visualization, and reporting tools.

The Nurtur App features an intuitive UI, intelligent tracking, actionable insights, and the Nurtur Connect social network to share, learn and exchange ideas for climate activism, policy change, and action.

The company is developing proprietary machine learning algorithms to seamlessly integrate impact tracking into everyday life.

Co-founded by brothers Jacob and Aaron Sherwood, who have master's in Interactive Telecommunications from ITP NYU, bridge the divide between creative and tech and strive to build great products. They bring 30+ years in development, marketing, management, and innovative problem-solving solutions to each obstacle. Jacob, a full-stack developer, brings 20 years of building web experiences, marketing funnels, and tools to drive engagement in various markets. Aaron, an internationally shown interactive media artist, a software developer, Interactive Media Arts professor, and program head at NYU AD brings structure and guidance to each challenge.

Nurtur's vision is to create a network of users sharing data, knowledge, and insights to benefit the world and combat extreme climate change. Data is all around us. How can we use that data for positive change?

The mission of Nurtur is simple: Empower people to change their behavior through knowledge. The Nurtur network will allow users to harness the power of their data.

Nurtur will, first and foremost, be accountable to our users. We aim to provide accessible, accurate insights into users' impact on the environment and how they can reduce their CO2e. We fail if we're not adding real actionable value to our users' lives.

The time is now and may be more limited than we know. We must take back our data and use it for good by promoting equality, empathy, knowledge, and action.

Harness the power of your data to visualize daily emissions, invoke change, and create a healthier planet.